The Mega Sprint & The Big Launch: SWYMLINE at World of Triathlon Live
After officially launching SWYMLINE at the dawn of 2026, we hit the ground running. Our mission was simple: get our software into the hands of the triathlon community. While connecting with UK-based athletes, all roads kept leading to one person: Stuart from World of Triathlon Live.
Stuart was in the midst of a massive undertaking—launching the UK’s first major triathlon trade show since the pandemic. After a few conversations, it was clear we had to be involved.
The Challenge: Bringing the Swim to Life
Stuart had a vision for a "Mega Sprint" triathlon—a high-intensity, 100m swim, 1km bike, and 400m run that attendees could enter on the fly. He wanted the audience to feel the heat of the race, not just watch it. While Wattbike and Rouvy were already on board to handle the cycling data, the swim was the missing piece of the interactive puzzle.
With a Vasa SwimErg ready to go, Stuart needed a way to make the dry-land swimming as immersive as the virtual roads. This was the perfect "trial by fire" for SWYMLINE. We had four weeks to get everything show-ready. It was a frantic, caffeine-fuelled month, but we weren't just powering the race—we secured our own stand to showcase the full power of our software to the masses.
London Calling: The Excel Experience
On the weekend of March 28th and 29th, the inaugural World of Triathlon Live took over the Excel in London. The atmosphere was electric. Athletes of all ages and backgrounds gathered to geek out over the latest tech, chat with race organizers, and learn from the sport’s top coaches and pros.
The SWYMLINE stand was buzzing. We had hundreds of people test-driving our software on the Vasa Erg, seeing firsthand how we’re changing the way athletes analyse their swim.
Drama in the Mega Sprint
The Mega Sprint was meant to be "a bit of fun. However, the competitive spirit of the tri-community took over immediately. We saw athletes as young as six (who, quite frankly, had better swim form than most of the adults in their family teams) putting in massive shifts.
The weekend ended in true cinematic fashion. In the very last heat of the final day, a competitor named Connor snatched the overall lead with a blistering performance:
- 100m Swim: 1:20
- 1km Bike: 1:48
- 400m Run: 1:39
Connor finished the run and promptly collapsed on the floor—the universal sign of a race well run.
See You in 2027!
A massive thank you to everyone who stopped by the stand to chat, demo the software, or test their lungs on the Erg. Your feedback and energy are exactly why we built SWYMLINE.
If you missed us this time, don’t worry—we’re just getting started. We’ll see you at the Excel in 2027!