The Mega Sprint & The Big Launch: SWYMLINE at World of Triathlon Live

After officially launching SWYMLINE at the start of 2026, we hit the ground running. Our goal was simple: get our software into the hands of the triathlon community. While talking to UK athletes, every conversation kept leading to one person: Stuart from World of Triathlon Live.

Stuart was in the middle of a huge project: launching the UK's first major triathlon trade show since the pandemic. After a few conversations, it was clear we had to be involved.

The challenge: bringing the swim to life

Stuart had a vision for a "Mega Sprint" triathlon: a high-intensity 100m swim, 1km bike and 400m run that visitors could enter on the day. He wanted the crowd to feel the heat of the race, not just watch it. Wattbike and Rouvy were already handling the cycling data, but the swim was the missing piece.

With a swim erg ready to go, Stuart needed a way to make dryland swimming as immersive as the virtual roads. It was the perfect trial by fire for SWYMLINE. We had four weeks to get everything show-ready. It was a frantic, caffeine-fuelled month, and as well as powering the race we secured our own stand to show the full software to visitors.

London calling: the ExCeL weekend

On 28 and 29 March 2026, the first World of Triathlon Live took over ExCeL London. The atmosphere was electric. Athletes of all ages gathered to look at the latest kit, talk to race organisers and learn from top coaches and pros.

The SWYMLINE stand was busy all weekend, with hundreds of people trying the software on a swim erg and seeing their stroke turned into live data on screen.

Drama in the Mega Sprint

The Mega Sprint was meant to be a bit of fun, but the competitive spirit of the triathlon community took over straight away. We saw athletes as young as six, some with better swim form than the adults in their family teams, putting in huge efforts.

The weekend finished in cinematic style. In the very last heat of the final day, a competitor named Connor took the overall lead:

• 100m swim: 1:20
• 1km bike: 1:48
• 400m run: 1:39

Connor finished the run and promptly collapsed on the floor: the universal sign of a race well run.

See you in 2027

A huge thank you to everyone who stopped by the stand to chat, try the software or test their lungs on the erg. Your feedback and energy are exactly why we built SWYMLINE.

If you missed us this time, don't worry. We're just getting started, and we'll see you at ExCeL in 2027.